“Katina has honestly helped me get my life in shape and truly achieve happiness. One of the biggest impacts she’s had in my life is realizing that I am not alone on this journey and that the best is always yet to come. Thank you for motivating me each day, I don’t know what I would do without you!”
on adulting is expanding. by humans is a stratetic agency dedicated to helping female founders of direct to consumer businesses tell their story better. to connect with their people more. and most importantly - to make a positive dent in our world.
katina offers a select number of women the opportunity to work with her one-on-one each quarter to figure life out. as a certified health + wellness coach and a young, successful entrepreneur katina has been there. and she can help you get Here, too.
The most common question that I get is: what do you eat in a day? It’s understandable. As overachieving little humans, it’s really tempting to want to know exactly what you should do, eat, drink, think to feel good.
My barometer for a good workout always hinged on the question: How much did I sweat? No matter if I spent the morning in a power Vinyasa class or ended my evening with Soulcycle – it seemed like I was constantly pushing myself to train like I was preparing for the 2022 Olympics.
In our world today, workouts are a form of social currency. Are you a Soulcycle lady or Barry’s dude? Do you enjoy more chill workouts like Pilates, or intense cardio at Equinox?
When I first entered my twenties, I began to realize that being skinny and being healthy weren’t one in the same. I went through a long period of time where being “healthy” meant looking good. It meant deprivation. It meant starvation. It meant 14-mile runs. It meant numbers and sizes and mirrors.
This is a reminder to have fun. To do things without a purpose. Or a plan. Or an end goal. It might sound ironic, but sometimes the biggest lessons in life, the ones that change us the most - actually never had a “purpose” to begin with.
The Jump looks different for everyone. For some, it’s leaving a job that’s sucking your soul dry. For others, it’s diving into that side hustle that’s been on your mind for months. And heck - it could even be deciding to move to a brand new city.
As we enter the working world, we often hear about this imaginary idea of “work-life" balance.” It seems so normal when you think about it: Go to work in the morning. Leave work and don’t think about work the rest of the day. Come back the next day (no weekends included).
Sometimes people say their jobs are perfect. More than likely (actually 100% likely) - they aren’t. I remember when I first entered the working world my mom continued to repeat this phrase to me: “work is work, katina.” I just couldn’t wrap my head around it.
Oh man. In our world today, it seems like it’s almost social currency to feel like we’ve “found our purpose.” As twenty-somethings, we’re constantly searching for it. We enter the working world and immediately expect to do the thing - to feel fulfilled and excited and full of passion with each email we send.
“Success” is a confusing word. For our entire lives, we’ve been conditioned to believe that we are supposed to grow up, land a job that makes a ton of money, get married, have kids, buy a house and take lots of vacations.
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